USRobotics ties up with Universal Concepts


USRobotics has strengthened its Middle East channel by forging a partnership with solutions provider Universal Concepts. The company will act as the networking vendor’s regional distribution partner for duty free and airline sales.

Universal Concepts will act as the regional distributor for all USRobotics products, including routers, wireless networking equipment, Ethernet switches and cards, and the latest USR9640 USR Mini Cam for Skype, to airlines and regional airports.

Abhishek Bose, general manager at Universal Concepts, added: “We are delighted to be representing such a globally recognised brand as USRobotics. We look forward to entering into creative marketing programmes with airports and airlines in the region to make USRobotics the vanguard IT brand for the travelling shopper.”

Sumit Kumar, regional manager for the Middle East and North Africa at USRobotics,said, "USRobotics is fully aware of the expansion properties afforded by experienced channel partners. Our relationship with Universal Concepts will extend USRobotics' market by adding a valuable sales channel for our consumer IT products. Travellers now have the benefit of purchasing USR products – duty-free – in airports and on select regional flights, enabling our customers to stay connected at home, in the office or while out of town."

In addition to distribution, Universal Concepts also manufactures its own range of consumer electronic products and focuses on providing IT solutions to the hospitality industry.