So ‘Easy’ finance offer by Emaar


UAE developer launches bizarre third anniversary 'easy' finance offer, which gives public only two working days to benefit from it.

Emaar Properties said it has decided to celebrate three years of its successful roll-out of Dubai Marina, the first of its kind waterfront development in the region, by offering easy home finance solutions for its up-and-coming projects.

The UAE property developer said it has six residential clusters in Dubai Marina of which three – Majara, Al Sahab and the Dubai Marina Towers – have been completed and the keys handed over to buyers. Construction is ongoing for The Marina Promenade, Marina Quays and Park Island.

Through a tie-up with three financial institutions – Amlak Finance, Mashreqbank and RAKBank – Emaar said it was now offering easy home finance options to own a dream home on The Marina Promenade, Marina Quays and Park Island.

The only snag is that the "finance offer is valid throughout December 2006", according to a press statement issued today by the firm. With the Eid holiday and New Year coming up, it means there's only Wednesday and Thursday left for would-be buyers to find an apartment, agree a sale and take any of the firms up on the suspect finance offer.

We contacted Emaar to check the dates and they told us they were absolutely spot on. Like many Emaar developments, the company's sales pitch makes the development sound tempting.

“Dubai Marina is one of the most picturesque residential developments in Dubai offering residents great views of the Arabian Sea,” said Bahiya Kayed, assistant director of sales at Emaar, in a press statement surrounding the strangely short term offer. “The project particularly appeals to marine enthusiasts, who will find the amenities favourable to pursue their pastimes such as yachting and sailing.”