Sharaf DG launches Dubai’s first ever ‘Big Box’ store


Dubai: Sharaf DG, the consumer electronics trading company of Sharaf Group, said it has opened the country's biggest electronics retail store in Dubai and wants to open outlets in other Gulf countries.

In a pioneering initiative, Sharaf DG has launched Dubai's first ever 'Big Box' store with electronics being the 'category killer'. The 100,000 square feet single-floor destination located at Times Square Centre on Sheikh Zayed Road marks the beginning of a new era in electronics product retailing.

Sharaf DG's Big Box will stock over 300 global brands of consumer electronics, telecom and mobile phones, photography, gaming, home appliances and personal care, electrical hardware and marine electronics product categories. Consumers will have an incredible choice of over 15,000 products at any point in time.

Sharaf DG is expanding to benefit from a regional retail boom supported by tourism growth.It currently operates three electronics retail outlets in Dubai, two of which were launched this month.

"The consumer electronics market is going to grow in proportion to increase in tourism," Sharaf said, adding that he expects average 5,000 customers daily to its biggest store, located in the group's new Times Square shopping mall.

The Sharaf DG store also has an exclusive zone managed by female staff for women customers.The company plans to open stores in other emirates and will have presence in at least three locations in the GCC within two years, Sharaf said.

Discussions are on to open an outlet in Bahrain. Sharaf expects the local retail growth to sustain "big box" retail stores.

About 25,000 electronics items are being sold at the store. "We will ensure that any legally available product in the UAE is made available and delivered to our consumers," said Nilesh Khalkho, head of merchandising at Sharaf DG.

He concluded: "At the end of the day, consumers are looking for sound advice, convenience and attractive prices which will result in a superior enjoyable shopping experience. We provide all that and more under one roof making Sharaf DG indeed your electronics destination."