Retail Entertainment Design (RED) Creates Exciting Partnership


{mosimage}Retail Entertainment Design (RED) has forged a dynamic new relationship between Def Jam artist Rihanna and fashion clothing giant Vanity. This exciting partnership aimed at elevating the brand of a popular national fashion retail chain.

The all-around campaign, which will create a vital presence for the world-renowned icon in all of Vanity's 200+ locations in 24 states, is launching with a special flyaway concert giveaway.

The promotion, which runs from October 26 through November 17.

The promotion offers a grand prize trip for two to see Rihanna live in concert anywhere in the U.S. and a $500 shopping spree; other prizes include autographed CDs, iPods and Vanity gift cards.

Vanity, which programmed Rihanna's Album "Good Girl Gone Bad" in heavy rotation, is selling her CD in-store, streaming her music online and will have in-store signage including: life size posters, rack toppers and cash wrap signs in all 200+ locations.

Furthermore, Vanity will send a text message announcing the sweepstakes to their mobile database encouraging text entries, the chain will also send out an email blast to "Fashion Link" members announcing the promotion and driving traffic to

The sweepstakes will be featured on Rihanna's official website and myspace page as well as an email going out to her fan base with a cross promotion directing traffic to the Vanity site.
The Rihanna-Vanity enterprise is the latest in a series of high impact associations that RED has brokered between artists and brands over the past few years.

"We're extremely excited that RED has provided Vanity with such a great talent like Rihanna. Her energy, love of fashion and style, make her the perfect fit for Vanity customers. We're sure our customers will be just as excited about this unique opportunity to see her in concert!" says Jodi Tollefson, Director of Marketing for Vanity.
Brian Hirsh, President of RED adds, "As an entertainment marketing partner, we are very proud of our ability to work with one of the hottest artists of today and an incredibly hip fashion retailer to launch an integrated marketing campaign across multiple touch points including in-store media, online, and mobile integration. This is only the beginning of creating exciting new one-to-one relationships with brands and consumers."

Source: Press Release