PHD’s BrainScape: synthetic intelligence in focus


Omnicom Media Group’s PHD is internet hosting its annual BrainScape convention on October 12 on the Armani Lodge in Dubai. This yr’s convention focuses on synthetic intelligence (AI) and its implications on the advertising business.

The convention will even mark the regional launch of the worldwide media community’s newest e-book, Sentience: The Coming AI Revolution and the Implications for Advertising. The e-book options contributions by Choueiri, in addition to PHD’s director of digital knowledge options, Haroon Syed.

With the rise of digital private assistants (VPAs) and the growing position know-how performs in shoppers’ lives, the best way manufacturers talk with shoppers and affect buy selections is present process drastic modifications. Since AI purposes can be largely advert-supported, advertising is of course one of many first disciplines to be disrupted by AI.

This yr’s version of BrainScape will assemble a complete take a look at the way forward for intelligence, together with merchandise in addition to promoting and knowledge fashions that may help them. Among the many key audio system might be Kevin Slavin, assistant professor of media arts and sciences at MIT Media Lab, famend for his talks on how algorithms will form our world.

“That is an extremely thrilling time to work in advertising as we bear a revolutionary transformation of what we’re able to attaining, because of developments in AI,” says Elda Choucair, managing director of PHD UAE.

PHD’s BrainScape convention is produced with Choueiri Group’s devoted digital media illustration arm, Digital Media Providers (DMS), as strategic companion. “It’s very encouraging to see how properly BrainScape was acquired final yr. The longer term actually does belong to those that can seize it earlier than it seems,” says Michel Malkoun, chief working officer of DMS.

This text was first revealed on Talk On-line, a sister title of GulfRetail

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