Pantaloons join hands to search Femina Miss India

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New Delhi, The 44th Femina Miss India Pageant has begun its search for icons to represent India at international pageants in 2007.Apparel brand Pantaloons and Femina Miss India – two giants of the fashion industry – have come together to unearth the most potent combination of beauty with brains in India.

The Femina Miss India pageant, which has gifted the fashion fraternity beauties like Sushmita Sen, Aishwarya Rai, Lara Dutta, Priyanka Chopra and Dia Mirza will continue to represent India at international beauty pageants this year as well.

Vineet Jain, Managing Director, Bennett Coleman & Co. Ltd. said, "Over the years, Femina Miss India has been the platform for Indian beauties to enter the world of fashion and glamour. We are delighted to enter the 44th year of Femina Miss India in partnership with Pantaloons."

Inspired by fresh feeling and attitude, Pantaloons Fresh Fashion is a fashion brand that has 24 stores across the country in 14 cities.

Added Kishore Biyani, Managing Director, Pantaloon Retail Limited, "The new Indian woman is conscious about her image and her abilities and is playing a larger role in society. Femina is a strong brand catering to the needs and aspirations of this woman. Pantaloons, has therefore decided to be associated with the Femina Miss India pageant."

While the biggies came together here Saturday, Liberty and Tanishq continue their association with the pageant on a much larger platform, becoming its associate sponsors.

Liberty is official footwear partner and Tanishq the official crown and jewellery partner.

For the seventh year now, Richfeel Trichology Centre continues be the official hair care experts for the seventh year.

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