New Look announces new middle east franchise agreement

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New Look, the leading UK fast fashion retailer, is pleased to announce the signing of a new Middle East regional franchise agreement with the Landmark Group, one of the largest retail groups in the Middle East and India. The agreement will involve the opening of 40 stores over the next 5 years. These new stores will be located throughout the region, including the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman and Jordan.

New Look took the decision to further expand  its franchise in the Middle East following the success of a trial store in Deira City Centre, Dubai. This was its first partnership with the Landmark Group and opened in September 2006.

The size and shop fit of these stores will reflect the latest store roll-out in UK, and will typically be between 15,000 and 20,000 sq ft in space. The majority of stores will carry the full New Look product offer, encompassing Ladieswear, Footwear and Accessories, Lingerie, Kids, Generation 915 and Menswear.

The first two stores to open will be in Kuwait in April and in Saudi Arabia in September.

Carl McPhail, MD Marketing, Operations and International of New Look, commented:

“We are delighted to have signed this regional franchise agreement with the Landmark Group, following the very successful opening of a trial store in Dubai. We believe that there is strong demand across the Middle East for New Look’s exciting and fashionable offerings at great value, and believe that such demand will support the rollout of 40 stores over the next five years.”

§ New Look has 568 stores in the UK and Eire, and 232 stores in France trading under the name Mim. In addition, New Look has 8 New Look branded stores in France and Belgium, and has recently opened a franchise store in Dubai.

§ In the UK New Look has a 4.3% market share, making it among the leading womenswear retailers in the UK (Source – TNS).

§ New Look is now the number 1 retailer of women’s shoes in the UK by volume. (Source – TNS).

§ 25% of British women have bought an item of outerwear from New Look – amounting to over 6 million customers (Source – TNS).

§ New Look’s competitors include H&M, Next, Top Shop and Dorothy Perkins. The average age of shoppers in New Look is 30.

Further information can be found on www.newlook.co.uk and Product and Management photos are available upon request.

About Landmark International (LMI)

Landmark International, a division of the Landmark Group, operates successful fashion and lifestyle brands in the Middle East, North Africa and India.

Using Landmark Group's proven strengths in trading their own fashion and lifestyle brands, LMI aims to be one of the foremost branded franchise operators in the region.  Landmark Group has had a successful growth in the last 33 years with nearly 600 stores in 10 different countries with total retail space of 6 million sq.ft.

LMI has already attracted a strong collection of international apparel and footwear brands since it began operations in 2004.  In October 2006, LMI launched New Look’s flagship store in Dubai and its success sees more stores now opening across the region.

Further information on the group can be found on Landmark Group’s corporate website – www.cplmg.com 

Source: www.albawaba.com

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