Barely five months since the launch of its first `Archis' brand of retail store in the city, Chennai-based system integrator (SI) Mukesh Infoserve has taken another leading step by going to technology hub Sriperumbudur, a fast-growing suburb near Chennai.
The company today opened its office-cum-retail store in Sriperumbudur, which is located directly opposite to Nokia factory on the national highway. Mukesh Infoserve's move has already attracted the attention of city resellers, while some promptly made it for the inaugural function.
B Mukund, Director, Mukesh Infoserve said, "We thought getting into Sriperumbdur would be the right move for our expansion program, since this zone attracts an investment of $5 billion. The presence of global leaders like Nokia, Dell, Hyundai, Flextronics and Saint Gobain, among others, here, make this zone a vibrant market for IT. We have also opened a retail store (Archis) here to attract the prospective consumers working in these global organizations."
Mukesh is taking a three-pronged strategy to tap the business potential in and around this satellite town of Sriperumbudur. The company will target primarily the corporate customers located in the region, while working out strategies for end-customers to improve its retail business.
He mentioned, "Third and another important opportunity is the upcountry market. Sriperumbudur is very close to places like Vellore, Ambur, Ranipet and Vaniambadi, among others, which have lots of SMB market potential. We will try to create an impact in all the areas."
Mukesh will carry wide range of products with it which include desktops and laptops, from various leading brands, besides mobile devices, handheld products, wireless solutions, bluetooth devices, headsets, mics, speakers, TFT monitors, projectors, IT gadgets and other accessories. Archis would display products from brands like HP, Microsoft, Samsung, Sony, NetGear and APC, to name a few.
"We are key partner for HP," Mukund added.
Mukesh Infoserve opened its first retail store in Ascenda IT Park, September last. And, the company wants to open a chain of retail stores-under the brand `Archis', across the city. "We have many announcements (projects) in the pipeline," he quipped.
Talking about competition, with the entry of large-format retail stores like Big Bazaar, Reliance, Tata, Bharti-Walmart and others,Mukund said, "Service and support are very important factors in IT business and regional players (resellers) will have a say in the market, as they work closely with the end-customers."