The launch of a new exclusive clothes range for Target has triggered a shopping frenzy among young fashionistas desperate for a bargain.Queues of women lined up outside stores around the country on Monday for the launch of the one-off Stella McCartney for Target collection, leading to chaotic scenes as the doors opened at 9am.
The lauded British designer joined forces with Target to create the budget collection, featuring scarves, coats and dresses, which retail for much less than her own signature brand.At Target's Bondi Junction store in Sydney, up to 300 women – some of whom began queuing at 6.30am – emptied racks after just 10 minutes.
Stocks of the 42-piece limited collection sold out in similar record speeds at several stores around Australia, some Target-goers reported.
Monique Butterworth, 36, from Sydney, who went to Eastgardens to avoid the crowds at more popular locations, described the scene as "manic".
She said some women were blindly grabbing bundles of clothes, regardless of size, and escaping to quieter sections of the store to try them on.
But online fashion commentators said many eager shoppers were in search of more than their fair share of bargains and clothes would soon find their way onto auction sites such as eBay.
An eBay spokeswoman said it was anticipating seeing a few Stella Target items up for sale in the coming days.