UAE-based Landmark Group, a leading retailer and one of Middle East’s fastest growing conglomerate businesses, has announced plans to open four new stores at Deira City Centre, a leading retail destination in Dubai.
The new stores, to be unveiled in the first week of September 2007, will cover approximately 28,000 sq. ft and reflect the success achieved by Landmark’s ever-widening brand portfolio in the region. Located in the new ground floor expansion of Deira City Centre, the stores will include Splash, a leading high street fashion retailer, and Shoe Mart, one of the largest footwear and accessories chains in the region; as well as international brands Pablosky, a Spanish brand specializing in manufacturing quality children's footwear, and Bata, a world leader in footwear.
Splash, will unveil its new store on September 1, 2007 with its new retail look reflecting the Yin-Yang concept. At 15,000 sq. ft, the store mirrors the brand’s global aspirations and dynamic retailing philosophy. The new interiors of the Splash store creates visual harmony and unity through the use of black and white which universally represent the two contrasting yet complementary concepts of Yin and Yang. Deira City Centre represents Splash’s first store with the new retail format in Dubai, which will be rolled out in phases across UAE and other countries such as Jordan, Bahrain, Qatar and Saudi Arabia.
Occupying 12,000 sq. ft., Shoe Mart will incorporate a fresh new design approach in line with boutique-style positioning. The new store at Deira City Centre is an icon for the brand’s fashion-centric slant. Incorporating a more relaxed, sophisticated and understated design philosophy, the new Shoe Mart has an open, welcoming ambiance.
The strategic location of the new stores at Deira City Centre will make the brands accessible to a vast array of loyal customers and families – a key audience for Landmark Group.
Talking about the launch, Mr Micky Jagtiani, Chairman of Landmark Group, said: “We are happy to announce the launch of four new stores at Deira City Centre, which provides an environment that perfectly fits with the wide range of value for money goods offered by Landmark for a diverse audience. The new stores will attract and bind the residents and tourists to offer an enriching international shopping experience.”
He added: “It is important for Landmark to redefine retail concepts in the region and further enhance Dubai's image as a trend-setter in the retail industry. The launch of the new stores at Deira City Centre is part of this growth strategy and will perfectly augment our existing stores at this leading shopping destination.”
Deira City Centre, Landmark currently operates the ‘New Look’ store spread across 19,000 square feet and the Ecco store occupies 1,200 square feet.
The opening of the new stores comes amid a boom in the retail sector in the UAE with Dubai in particular being the fastest growing city in the world with an annual retail growth of between 10 to 15 per cent. Recent statistics have predicted that by 2010, Dubai will control about 30 per cent of retail space across the Gulf Cooperation Council (GCC) states.
In his comments, Mr Vipen Sethi, Chief Executive Officer of Landmark Group, said: “Landmark Group's success lies in its aggressive expansion strategy while maintaining its core values of quality and value. The new stores at Deira City Centre demonstrate our ability to adapt to changing trends in the retail business and to cater to a wide range of customer needs.”
The Landmark Group currently operates 140 Landmark stores in the UAE, which includes 17 Shoe Mart stores, 15 Splash outlets, 5 Bata and 6 Pablosky stores.
The new stores will provide the trendy teenager, families, newlyweds, as well as men and women of all ages a wide choice of in-house and international retail brands, shaping consumer perceptions, increasing brand worth and fuelling future growth for the group in the mid-market retail section.