Ibn Battuta Mall boards the Trend Categorical for DSF


Nakheel’s Ibn Battuta Mall shall be reworked right into a music and trend lovers’ paradise when it hosts its first Trend Categorical this weekend as a part of its Dubai Buying Pageant (DSF) actions.

The distinctive idea, happening Friday and Saturday evenings (22 and 23 January) combines the newest in trend with excessive-power music and dance at six of Ibn Battuta’s hottest style shops – G2000, LC Waikiki, New Look, Lipsy, Steve Madden and Max – with spectacular exhibits, prizes and unique DSF provides at every.

With stay commentary from Virgin Radio’s Kris Fade and Priti Malik, the Style Categorical workforce of flashmob dancers in themed gown will create a singular present earlier than engaging the viewers into the store the place the leisure will proceed with extra dancing and a trend present. Clients can then view and gadgets within the DSF Runway Assortment – the garments worn by the fashions – from a delegated space inside the retailer.

Omar Khoory, Director, Nakheel Retail, stated: “DSF 2016 is now in full swing and Style Categorical will deliver much more power and vibrancy to Ibn Battuta Mall this weekend. This distinctive, thrilling idea is certain to please fashionistas, music lovers, dance followers and buyers who merely occur to be there when the exhibits happen.”
Ibn Battuta’s Style Categorical exhibits are on the following occasions and venues, with a style buggy, accompanied by a DJ and emcee, shifting between every retailer to construct crowd curiosity.

Guests to Ibn Battuta and Dragon Mart malls can even win one among eight model new automobiles underneath Nakheel’s AED1.1 million DSF automotive giveaway. Spend AED250 at Ibn Battuta for the prospect to drive house in a Mercedes Benz or AED200 at Dragon Mart for the prospect to win a Jeep Wrangler. Prize attracts happen each Sunday all through DSF.

Supply: Press Launch