Google buys ‘Zingku’ to enhance mobile offerings


Search engine giant Google has announced the acquisition of mobile social networking company Zingku.

This looks like an acquisition made by the company to further enhance their mobile offerings which is expected to become the next big market to generate revenues. With the acquisition, the network has frozen new account sign-ups. Its Web site says that existing accounts will be transferred to Google unless cancelled by Oct 4.

Zingku is a mobile social network that started in 2005 as a private beta in the US. This service gives users the ability to send and receive text and picture messages between friends. Users can send invitations using the standard text messaging service that is available on all mobile devices as well as on the internet.

Zingku's features include sending and receiving mobile photos and text reminders with alarms, text messaging, instant messenger and the internet. In addition, you can obtain news feeds to mobile phones via SMS.

While the nitty-gritty of the acquisition hasn't been revealed, Google has confirmed "acquiring certain assets and technology of Zingku".

Zingku too has notified its users about this deal and they have been given sometime to decide (to stay or leave) before their accounts are moved on to Google servers.

Zingku states on their website about their services and technologies: “With Zingku, things you wish to promote or share, can easily be created and fetched via mobile, instant messenger and Web browsers. Our service integrates your mobile phone with a personalized Web site so that you can easily move (zing) things back and forth between the Web and your mobile, as well as powerfully connect with friends and, optionally, their friends.”