DGJG to open retail stores to promote marketing campaign


As part of its campaign to promote marketing, Dubai Gold and Jewellery Group (DGJG) has plans to launch series of Pilot Retail Stores not only in Dubai but also in India.

Following the example of aggressive marketing of luxury goods, Dubai Gold and Jewellery Group representatives feel that in order to compete in the international market, new and modern methods need to be adopted for marketing of jewellery.

General Manager of the Dubai Gold and Jewellery Group K. P. Baiju said, "Though the sale of gold is good here, we need to be more aggressive."

This newest initiative by DGJG will provide a common retail platform for various enterprises.Besides, consumers will have an opportunity to explore different brands under one roof, which will give them ample choice and an experience of one-stop shopping for jewelry.

According to the group's representatives, the retail stores would come up in many places and serve as an umbrella for the various jewellery groups.

"The concept is to put together different groups under one roof. This would be beneficial for the jewellery industry. We want to target the consumers in a better way. People can come to these stores and get the feel of all kinds of jewellery of different brands. This would change the outlook of the consumers towards jewellery," he said.

The Group has already tied up with several potential partners and is investigating the possible venues for these stores in both locations.