Damiani opens 1st boutique in Dubai


Damiani S.p.A., parent company of the Damiani Group, a leading Italian producer and distributor of designer jewelry, has opened a single-brand boutique in Dubai. The opening represents Damiani’s arrival in the Middle East market.

The Damiani Group, whose brands include Salvini, Alfiere & St. John, Bliss and Calderoni, is partnering with local distributor Al Tayer Group, a franchisee of luxury international brands including Armani, Gucci, and Ferrari.

The boutique will be located in the BurJuman Centre, in the heart of Dubai, and it is opening as a part of the jeweler’s expansion into international markets.

“The arrival of our brand in Dubai marks an important stage of our expansion strategy,” commented Damiani President and Managing Director Guido Damiani. “The Dubai market is without a doubt a very important one for a sector like ours, an absolutely prestigious international showcase.”

The Damiani Group operates in Italy and abroad through distribution companies that fully cover the European, American and Asian markets. Al Tayer Group is headquartered in Dubai but operates in 12 countries in the Middle East.