Claire’s launches campaign to promote careers in retail


Fashion accessories retailer Claire’s is launching a campaign which aims to challenge negative perceptions about working in the retail sector.

Claire's, the fashion accessories giant that has 450 stores across the UK and Ireland, is launching the campaign to try and promote the idea of working in the retail industry and at the same time raise awareness of some of the career opportunities it offers.

The campaign is being launched in Birmingham, home to the company’s head office. Links have been forged with The University of Central England and North West City Jobs, a Birmingham-based organisation which partners with businesses to help promote career opportunities to people from deprived areas.

The event showcased the range of typical positions available at Claire’s including finance, buying and merchandising, IT, HR as well as working in the distribution centre.

Nicki Crossland, Human Resources Director at Claire’s said, “So many people have an image of working in retail as either working on a checkout or standing on the shop floor. Our recruitment strategies over the past two years have shown these misconceptions mean that people often fail to realise the breadth of opportunities that exist in a retail business.

“We feel there is a need to educate people starting from school age about the scope of opportunity that exists in a career in retail where the environment is often fast-paced, exciting and challenging. We are looking at rolling out a schools’ speaking programme over the next six months.”

“We have formed a partnership with industry recruitment portal Retail Choice who recently conducted some research for us looking at attitudes and perceptions of jobs in retail.

“Our campaign is proactively tackling the issues head-on through a combination of initiatives designed to make more information available to people from potential store managers to head office staff. As well as our work with community groups and higher education establishments we have forged links with key industry publications and events,” adds Nicki.

Claire's recently held a pilot open evening in Bromford Gate that showcased some of the positions available at the company, including finance, buying and merchandising, IT, HR as well as distribution centre work. The event attracted more than 200 people.

Meanwhile, the managing director of high street giant River Island, recently echoed Claire's stance. Richard Bradbury said, "There are many more great career opportunities in retail than graduates are aware of."