Alshamsi forays into Oman retail market


MUSCAT — Alshamsi Holdings, franchisees of international fashion brands like Parfois, Vincci, Oakidi and Obaibi, is entering Oman retail market with the opening of its concept store at Muscat City Centre. “The Oman market is all set to witness a revolution in retail trade. By welcoming Alshamsi Holdings for the first time in Oman, we once again bring the best to our customers with the latest in fashion accessories and kids wear,” said Ibrahim Al Qasmi, general manager, Muscat City Centre.

The group, established in 2000, has had phenomenal success with their retail outlets in Saudi Arabia and the UAE.

“We are delighted to bring Vincci, Parfois and Okaidi to Oman’s increasingly fashion-conscious market. We have the latest in fashion to offer various age groups and are really looking forward to a successful stint in Muscat,” said Jamila Zahir, business development manager of the group. Its concept stores promise attractive displays, minimalist and fuss-free layouts and friendly assistance.

The store will have a wing for Okaidi and Obaidi brands. Okaidi offers trendy garments for practical use for children up to 14 years and Obaidi ready-to-wear garments are for kids aged five and below and baby care products like bed linen, rolling products, furniture and accessories. The wing for Parfois, a Portuguese brand, will have handbags, jewellery, watches, sunglasses, hats, belts and hair accessories. Another exclusive store for Vincci range of footwear, bags and other accessories will also be art of the wing.

Muscat City Centre, a part of the Majid Al Futtaim shopping malls, maintains its position as a major player in Oman’s retail sector and is currently the biggest shopping mall in Oman, with over 80 international, regional and local stores. The centre has destination stores such as Carrefour hypermarket, Magic Planet, family entertainment centre and an international food court