Aftershock announces flagship store in Bahrain


Aftershock, one of the UK’s leading women’s evening wear, daywear and accessories designer, has opened a flagship store at Seef Mall in Bahrain.

It coincides with the store’s launch of its spring/summer collection for 2007, which is poised to meet women’s growing demand for exquisite styles that suit all occasions.

Aftershock, the store that epitomises feminity and beauty, was first launched in Sharjah, UAE, following the brand’s resounding success in the European and American fashion markets.

Aftershock offers an array of the finest, intricately beaded ladies fashions from evening wear to luxurious daywear as well as accessories including footwear, handbags, jewellery and belts.

At the opening, Mr Zafar Nazar Ali, marketing manager of Al Rashid Group, said: “The flagship store at Seef Mall, Bahrain personifies the attributes of Aftershock – innovative, stylish and affordable. We are very excited about this brand in Bahrain – it means we are able to bring even more elegant designs to the woman who not only wants to stand out from the crowd, but seeks to create her own distinct style.”

Designed and styled for the new discerning woman who exudes individuality, confidence and elegance, the clothing targets women from 18 to 40 years.

Aftershock is synonymous with ‘affordable glamour’ and “one-of-a-kind exclusive and elegant couture”. Each season Aftershock introduces a unique range of comfortable and innovative fashions that are handcrafted with intricate embroidery and the finest beads. The brand’s exclusivity is in its expert ability to source unique fabrics coupled with superior tailoring and thorough knowledge of an ever-changing fashion market.

The Aftershock brand was launched in 1992 and today the brand has over 25 international stores, showrooms and wholesale outlets as well as franchises in the prime fashion centres around the world including the UAE, Italy, USA, UK, Spain, Germany, Russia, Sweden and India.

Aftershock’s new flagship store in Bahrain at Seef Mall offers pure luxury where women can lounge, relax while selecting the newest chic and stylish outfits.

Source: Gulf Weekly