Acer intends to kick off 2007 with new retail scheme


Acer India has launched the JFM 2007 edition of its exclusive retail channel program aptly called "The Empire strikes back". The company intends to kick off 2007 with this new quarterly retail scheme designed to encourage the retail channel.

The success of Acer's retail initiatives over the last two years ensured that Acer's focus will continue on retail. Acer plans to focus its energies on growing their market share across product categories and retail is slated to be the cornerstone of this drive.

"The response we received from our retail partners in 2006 was tremendous. There was a significant growth in participation from our partners, quarter on quarter and that has encouraged us to up the stakes each time. The greater the participation, the greater the rewards earned," S. Rajendran, GM, Sales & Marketing, Mobility & Display Products Group, Acer India, said.

He said, "With initiatives like 'The Empire strikes back', our JFM retail quarterly scheme, we hope to encourage more partners to join our family and thus increase our retail presence even further. Currently we have a retail footprint of 260 retail partners in over 110 cities and towns. Of these over 100+ are exclusive Acer retail partners."

"Retail currently contributes 40% of our overall revenue and we have been experiencing over 50% growth year on year in our retail business. By concentrating on building our retail network we are able to reach the latest technology to our customers and conquer new markets. In our pursuit to make this a level playing field, we have designed the guidelines of this unique multi-level reward scheme in such a way that all our retail partners can participate in the program and reap the benefits of a very successful quarter," added Rajendran.

The Acer "The Empire strikes back" retail scheme provides opportunities to all retail partners to capitalize on their business potential. The first contest, 'The Big Bang', is a monthly booster scheme to reward partners who achieve a certain percentage of the monthly target in the first 15 days from at least 3 or 4 product categories.

'The Mad about AMD Challenge 2007' is a special scheme in association with AMD, only on AMD Turion and X2 Platform Notebooks. The scheme offers fantastic rewards to those partners who achieve their targets and prove who is truly 'mad about AMD'.

"The Intel Topgun Challenge" offers exciting rewards to the retailer most focused on Acer's Intel notebooks product line, where achieving double the targets gets the partner double the reward.

The fourth contest "All Guns Blazing – The Desktop Challenge" has been designed only for Acer Aspire Desktops while "Charge to the Peak" challenge is a special scheme for Acer 17" & 19" TFTs.

The sixth contest, "Numero Uno" challenge for projectors, rewards partners who are able to achieve their targets, the more they achieve, the greater the rewards. A special "Numero Uno Open Challenge" has also been issued where the partner who achieves 10 projectors in a month will receive a bonus of Rs 50, 000.

Partners will also be awarded on the qualitative aspects of retailing and the retailer who executes the most Innovative marketing initiative in Q1 2007 stands to win a stupendous Rs. 1,00,000/.

Last but not least, "The Acer Jedi Club" will be open to the 'Best of the Best' within the Acer retail fold. Partners who achieve their quarterly targets will qualify to be a part of the Jedi Club and win a stunning package trip to attend the quarterly Acer retail summit (for Acers' top partners across the APAC region). The 6th edition of this retail conference for the performers from the previous quarter is being held in Bali from Feb 23rd – 26th 2007.