Shell Oman has pioneered the launch of the primary Buyer Interface Screens (CIS) on the forecourt at three Shell Oman Service stations.
These screens in Oman are an business first within the Gulf Co-operation nations and will probably be launched at extra Shell service stations within the coming months.
Clients driving as much as the gasoline pumps at Shell North Azaiba, Mina Al Fahal and Mawaleh South can now see Shell and third social gathering content material on shiny HD screens seen from their automobiles whereas they’re refuelling.
These screens won’t solely show transaction particulars – the sort, amount and worth of gasoline distributed proper in entrance of them, but in addition present info in looped sequences that embrace security messages, providers out there on the station in addition to third celebration advertising content material.
Mohammed bin Mahmood Al-Balushi, Nation Supervisor – Retail remarked, “We’re completely satisfied to launch this differentiator to make visits to Shell stations extra thrilling. Whereas the CIS screens will add to our present buyer expertise, we’ll proceed investing in our customer support programmes additionally. The human join that our forecourt employees offers is significant to make the purchasers really feel actually welcomed.”
The system integrator and media companion of this floor breaking undertaking, Eyecomms, an award profitable Omani firm, is satisfied the CIS might be one of the efficient platforms for third celebration advertising.
Raif bin Mohammed Al-Harthy, Director of Enterprise Improvement at Eyecomms defined, “The CIS will facilitate advertisers to succeed in out to their clientele 24/7. It will considerably multiply their outreach to potential clients.”
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Supply: Press Launch