Dubai, Sharaf Automotive Group (Sharaf AG), a fully-owned subsidiary of the UAE-based Sharaf Group conglomerate, has recently signed an exclusive distribution agreement with Vmoto, a leading Australia based scooter brand, covering the United Arab Emirates market with the provision to become the Master Distributor for the Middle East servicing 13 countries.
Under the agreement, Sharaf AG will distribute and market Vmoto motor scooters and all-terrain vehicles, which include: Milan, Miami, Mercury, Monaco, Montego, ATV90, ATV250 and ATV500. Vmoto scooters are distributed throughout Australia, New Zealand, and the United States. In conjunction with the execution of the distribution agreement, Sharaf AG has received the initial order of cutting edge scooters and ATV's for the brand savvy Dubai consumer marketplace.
"We are excited about this agreement with Sharaf AG. It marks a significant step in realizing our ambitions to grow internationally. We look forward to a long relationship with Sharaf AG that will provide compelling opportunities now and in the future as we continue to grow our product line to offer more unique and differentiated scooters to the market," said Terry Jones, Group Chief Operating Officer Vmoto Limited.
The strategic objective of achieving complete domination for the Vmoto brand in the Middle East premium scooter market will be driven by Mr. Bassem Ghanem, General Manager of Sharaf AG. Mr. Jones commented that, Mr. Ghanem's passion for the brand, strategic vision and technical expertise has given the Board and Senior Executive of Vmoto Limited great optimism for the future of the brand in the region."
In line with Phase 1 of the Sharaf AG rollout strategy, the inauguration of the first Vmoto showcase destination outlet has taken place in Dubai?s recently launched Times Square Center on the Sheikh Zayed Road. The inauguration was attended by Ibraheem Sharaf, President of Sharaf Group, and Terry Jones, Group Chief Operating Officer, Vmoto Limited, who flew in from Australia.
"This agreement is a new milestone in our go-to-market plan for the region. Since our establishment we have successfully developed steady and strong relationships with our international partners and global brands," stated Ibraheem Sharaf, President of Sharaf Group. ?We are very excited about our most recent partnership with Vmoto, which is a brand that is witnessing an increasing global presence and has successfully created a lifestyle around the brand."
Vmoto scooters are chosen worldwide because of their quality control systems, impeccable attention to detail and world class research and development facilities. All Vmoto scooters carry full volume compliance having passed the Australian Design Rules with flying colors and are built to accommodate harsh weather conditions.
Source: MENAFN Press