Sharaf AG launches Vmoto brand in Middle East


It is with great pleasure that the Board of Vmoto Ltd announces the successful launch of the Vmoto brand in the Middle East, by Sharaf Automotive Group (Sharaf AG). The official launch of the brand coincided with the inaugural opening celebration of the Vmoto Concept Retail outlet in the exclusive Times Square Center.

The launch was attended by Vmoto Ltd Group Chief Operating Officer, Mr. Terry Jones, who, along with Mr. Sharafuddin Sharaf, Vice Chairman of Sharaf Group, had the honour of the official ribbon cutting.

Under the agreement, Sharaf AG will distribute and market Vmoto motor scooters and allterrain vehicles (ATVs), which include: Milan, Miami, Mercury, Monaco, Montego, ATV90, ATV250 and ATV500. Vmoto scooters are distributed throughout Australia, New Zealand, and the United States. In conjunction with the execution of the distribution agreement, Sharaf AG has received the initial order of cutting edge scooters and ATV's for the brandsavvy Dubai consumer marketplace.

Patrick Davin, Managing Director of Vmoto Ltd commented, "It is both a pleasure and an honour to see the launch of the Vmoto brand in Dubai. The Dubai market really is a showcase arena for the Middle East, in terms of luxury goods, automotive products and now the coolest scooter brand on Earth. I have every confidence that Sharaf AG will make the brand a success story in the region"

"We are excited about this agreement with Sharaf AG. It marks a significant step in realising our ambitions to grow internationally. We look forward to a long relationship with Sharaf AG that will provide compelling opportunities now and in the future as we continue to grow our product line to offer more unique and differentiated scooters to the market," said Terry Jones, Group Chief Operating Officer Vmoto Limited.

In line with Phase 1 of the Sharaf AG rollout strategy, the inauguration of the first Vmoto showcase destination outlet has taken place in Dubai's recently launched Times Square Center on the Sheikh Zayed Road. The inauguration was attended by Mr. Sharafuddin Sharaf, Vice Chairman of Sharaf Group, and Terry Jones, Group Chief Operating Officer, Vmoto Limited, who flew in from Australia.

"This agreement is a new milestone in our go-to-market plan for the region. Since our establishment we have successfully developed steady and strong relationships with our international partners and global brands," stated Sharafuddin Sharaf. "We are very excited about our most recent partnership with Vmoto, which is a brand that is witnessing an increasing global presence and has successfully created a lifestyle around the brand."

Vmoto scooters are chosen worldwide because of their quality control systems, impeccable attention to detail and world class research and development facilities. All Vmoto scooters carry full volume compliance having passed the Australian Design Rules with flying colours and are built to accommodate harsh weather conditions.

Source: WA Business News