Rosy Blue chooses Joy Alukkas to retail three new brands


Press Release – Rosy Blue has announced that it has selected Joy Alukkas, the leading jewellery retail chain major as the retail partner for three of its newly launched diamond jewellery brands – Ovio, Mist and Glaze.

As per the agreement, the Joy Alukkas group will have exclusive retail rights to sell these brands across all its outlets in the UAE. Currently, the company has a network of 34 retail stores across the GCC region of which 22 are in the UAE.

“We are pleased to partner with Rosy Blue for their three stunning brands. The demand for diamond jewellery in the Gulf region has seen an upward trend in recent years. Customers are sophisticated in their tastes and are abreast with latest fashion trends. They are on the look out for new designs and we are confident that Ovio, Mist and Glaze will appeal to these discerning consumers,” said Joy Alukkas, Chairman, Joy Alukkas Group.
The jewellery brands are available in 18 K gold and are designed to meet the tastes of women across all age groups. Ovio is a bold range of fashion-forward designs that uses coloured gold and combines diamonds with semi-precious stones to make a striking statement. Mist, a contemporary and individualistic group of jewels, is designed by the reputed international designer Ben Yep. Glaze, exclusively crafted for the chic woman, is a luscious new collection and is adorned with the glamour of enamel in mild and restrained colours

“We feel privileged to be associated with one of the globally renowned names in jewellery retail. Joy Alukkas is a name synonymous with quality, range and value and is an ideal match for three of our key brands. We have received an overwhelming response to our other recently-launched brands, and I am confident that together with the Joy Alukkas team, we will be able to replicate this success with Ovio, Mist and Glaze,” said Harshad Mehta, Chairman, Rosy Blue FZE.

Headquartered in Antwerp, Belgium, Rosy Blue has been a leading supplier of polished diamonds to jewelry manufacturers since 1960. The company started its UAE operations in 1999, as a response to the growing trend for diamonds and branded jewellery in the GCC region. Today, the GCC region is one of the fastest growing markets for diamond jewelry in the world and to capitalize on this rising demand, Rosy Blue will soon expand its own line of branded jewelry in the GCC region.


Pearl Chandrawansa
General Manager
Rosy Blue FZE
Tel: +971 4 2998008
Email: [email protected]