Lakme Fashion Week to showcase Pakistani designers

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The Pakistan Fashion Week Advisory Board will select a group of fashion designers to participate as part of an international showcase of Pakistan designers at Lakme Fashion Week Spring Summer 2008, being scheduled here in the city from October 13-17 2007.

The Advisory Board at a meeting on 1st August 2007, will select designers to participate in the Pakistan Fashion Week being scheduled at the Royal Palm Golf & Country Club in Lahore from November 5-8 2007. The main aim is to launch the Pakistan fashion industry internationally.

The event is to be established in conjunction with IMG FASHION, the world’s premier fashion event organisation that is responsible for producing a number of the most successful international fashion weeks.

The international showcase of Pakistan designers at Lakme Fashion Week looks to highlight the strength of the Pakistan fashion industry to international buyers and media and, in particular, the Indian and Middle East markets which are seen as key targets for these designers.

“Unilever India is proud of our association with Lakme Fashion Week and looks forward to welcoming some of Pakistan’s leading designers to participate in this event to help broaden their reach into India, the Middle East and further into the international fashion market,” said Anil Chopra, VP, Lakme Lever, India.

This showcase has come about due to the cooperation between Pakistan Fashion Week and Lakme Fashion Week, as a direct result of IMG Fashion’s involvement in both events. Lakme Fashion Week is pleased to be in a position to promote a positive relationship between the Pakistan and Indian fashion industries and looks forward to forging an ongoing relationship between the two.

“IMG FASHION is extremely proud to be involved in the creation and launch of the inaugural Pakistan Fashion Week and to be able to offer the opportunity for some of its participating designers to also take part in Lakme Fashion Week, as a direct result of IMG Fashion’s connections with both events.”

“We hope that these events will succeed in showcasing to the world the incredible creativity and innovation of the Pakistan fashion designers and I encourage the industry to join as one and to take advantage of this incredible opportunity that has been created by the Jang Group and Lakme”, said Simon P Lock Managing Director, IMG FASHION & MODELS Asia Pacific.

Further, Lahore (Pakistan) will, for the first time, join some of the world’s leading style capitals including New York, Milan, Paris, London, Sydney, Shanghai, Mumbai and Tokyo as a host city of an international fashion week. The international fashion week circuit is the foundation of global business enterprise for ready to wear fashion designers.

For the first time there is now a stop on the circuit in Pakistan providing an opportunity for the local industry to showcase its work to both a national and an international audience. Pakistan Fashion Week will commence annual showing Spring / Summer collections in November and it is hoped over time that Autumn / Winter collections will be introduced in April.

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