Dubai, Epicor Software Corporation, the leading provider of enterprise software solutions for the midmarket and divisions of the Global 1000, today announced a major expansion into India aligning with two new partners and reinforcing its existing partnership with Bangalore-based Sonata Software.
"We have a strong base in the Middle East and North Africa (MENA) markets, and now India will also be a key market for us in our regional growth strategy," said Mr. Basil Daniells, regional sales director for Epicor Middle East, North Africa and India. "Our growth plan is driven by channel expansion and we have already enhanced our network aligning with two more new partners – Allied Digital in Pune for the Western India markets and Team Computers in Delhi for the North."
Basil Daniells said, "Manufacturing is our largest customer base worldwide, and we expect to cater to this sector's needs in India through our world-class manufacturing suite."
The company sees great potential for its solutions among the global retail brands that are entering the country, as they bring with them process and system requirements that would need the implementation of retail Enterprise Resource Planning (ERP) solutions. "With 15 of the top 100 specialty retailers in the world running on Epicor solutions, we're well-positioned to take advantage of the opportunity in India," Daniells said.
On the role of the channels vis- -vis ERP installations, Daniels said that the channels can make use of ERP as a springboard towards attaining greater profitability. "With the addition of ERP products to their portfolio, resellers and system integrators have an opportunity to sell more into their existing customer accounts, expand the projects and services part of their business, and, most importantly, gain higher margins," he said.
Epicor has 3 partners in India – Team Computers, Sonata Software, and Allied Digital Services. "All 3 of them have a nationwide presence and we work closely with each of them. We have channel management processes that enable us to equip our partners on marketing, pre-sales, sales, implementation, and support," Daniells said.
Sonata is Epicor's oldest partner and has been offering its iScala ERP suite to companies in India for over a decade now.