Edelman, the world’s largest public relations agency, has signed Bidaya Company Communications as its unique affiliate in Jordan, making it an official consultant of its international community within the nation.
Bidaya specialises in public relations and occasion administration throughout 12 sectors, together with funding; actual property and banking; power and mining; tourism, hospitality and leisure; schooling; aviation; automotive; ICT; and healthcare and prescription drugs, along with luxurious manufacturers, amongst many others.
“Over the course of the previous few years, we have now come to know and admire Bidaya’s dedication to serving to shoppers construct partaking relationships with the general public. Bidaya provides us a excessive-high quality associate in a key market, which additional establishes our presence and skill to serve shoppers seamlessly throughout the MENA area,” Robert Holdheim, CEO of Edelman South Asia, Center East and Africa, stated.
Established in 2004, Bidaya now claims to be the most important public relations company in Jordan. Along with its unique specialty, it additionally presents consultancy on strategic content material, social media and digital advertising.
“Edelman’s choice of our company as its unique affiliate in Jordan is an acknowledgement of how far we’ve come and of our onerous work in making a reputation for ourselves not solely in Jordan, however throughout the area,” Jumana Twal, CEO of Bidaya Company Communications, stated.
“With the help of Edelman’s experience and its expansive community of assets the world over, I’m wanting ahead to taking Bidaya to the subsequent degree, providing much more of the shopper-centric and chopping-edge providers we’re recognized for,” Twal added.
Bidaya can also be a member of the Worldwide Public Relations Affiliation (IPRA) and the primary Jordanian company to grow to be a full member of the Center East Public Relations Affiliation (MEPRA).
Initially American, Edelman has been fairly lively within the MENA area. Final yr, the agency acquired UAE-based mostly company Dabo & Co and kick-began 2016 by saying new management for the Gulf nation and the area.
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Supply: Press Launch