Dell announces new PCs in eight shell colors


Dell Inc. announced nine new Inspiron desktops and notebooks and an XPS M1330 notebook, all available in a choice of eight shell colors. Dell hit the runway with notebooks cloaked in Sunshine Yellow and Flamingo Pink, and classic desktops accessorized with clean and crisp widescreen displays, all ready to be custom-tailored to meet user's specific needs.

"We've packed these new Inspiron and XPS systems with features like mobile broadband, widescreen displays and colors choices to help customers experience the high definition lifestyle they seek," said Alex Gruzen, senior vice president for Dell Consumer Products. "Customers also tell us they want great design and performance and we have responded with the new XPS M1330, the world's thinnest 13-inch notebook."

The new Inspiron notebooks cost 749 U.S. dollars for the model 1521 to 999 dollars for the model 1720, with a choice of processors from Intel Corp. or Advanced Micro Devices Inc. (AMD). The Inspiron 1420 comes with an additional choice of Microsoft Corp.'s Windows Vista or the Ubuntu Linux operating system, for 799 dollars.

"The Dell of today is vastly different from the Dell of six months ago or even last week," said Alex Gruzen. "We're here at Macy's in New York City. That alone is different for Dell, being in a department store or any kind of retail setting at all."

In an effort to bolster its sliding market share and quarterly profits, Dell began selling certain PC models at Wal-Mart retail stores on June 10, marking the first time it had strayed from the direct sales model. Dell rose to prominence by cutting its costs through eliminating retail middlemen and selling its PCs only through its Web site, phone lines and catalogs.

"This is really just a hint of what we're doing to get these exciting new products into customers' hands," Gruzen said. "We have a broader retail strategy and over the coming months we will announce more partnerships, both with Wal-Mart and with other retailers."

Dell emphasized those increased choices with its color options for each PC, including pink, yellow, green, red and blue, as well as standard white and black. An increasing number of PC vendors will soon begin to follow that pattern, trying to differentiate themselves with flashy style and design instead of solely through technical details like processing power, according to a report released this week by Forrester Research Inc.

"The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which models, and which PC vendors, win or lose," Forrester analyst J.P. Gownder said.