Dubai: Luxury jeweler, Damas Les Exclusive, has opened a new style boutique in Dubai Festival City.The multi-brand boutique is to reflect Damas' new retail concept and house ten of the world's leading jewelers. The "shop within a shop" concept enables customers to be exposed to the brands' individual identities and a wide range of jewelry designs all under one roof.
Mr. Tawhid Abdullah, Managing Director of Damas and the brain behind the new retail concept, remarks, “For 100 years, we have maintained our competitive edge by consistently seeking new ways to create greater value for our ever-growing clientele."
"Damas Les Exclusives Multi-brand Boutique is our answer to the need for a unique setting where our highly selective customers can take pleasure in the world’s finest gold and diamond jewellery. We invite everyone to visit our new shop and have a rare encounter with luxury,” he added.
The multi-brand boutique is to reflect Damas' new retail concept and house ten of the world's leading jewelers,in their own virtual boutique set up inspired by the brands’ individual identities as seen in stand-alone boutiques across the globe.
Damas Les Exclusives Multi-Brand Boutique offers a unique mix of international jewellery brands, carefully selected to represent varying jewellery designs and styles, each one with its own distinct characterand identity.The boutique would provide a better platform to international jewelers such as Fope, Baraka, Gemtique, Love Diamond and others.