Manufacturers working within the area have the chance to raised perceive find out how to attain their feminine viewers this week as Advertising To Ladies Convention returns for its eighth version.
The one-day convention, set to be held on Monday (February eight), is devoted to aiding manufacturers and entrepreneurs higher perceive and attain their feminine viewers.
Whereas this will sound generic, the convention’s organisers and delegates recognise that that is fairly a urgent matter that’s properly well worth the dive.
“There are Arab ladies who’re paving the best way for ladies in historically male-dominated bastions in enterprise and politics. Nevertheless, entrepreneurs nonetheless play it protected and give attention to the lady[‘s] ‘residence-maker’ persona of their communications,” Christina Ioannidis, the chair of Advertising To Ladies convention, tells GulfRetail.
Ioannidis, who returns to chair the convention for the second consecutive yr, famous that Arab ladies are altering their personas and behaviours, and are diversifying their roles at a quick tempo, with this variation permeating via even probably the most seemingly closed societies, resembling Saudi Arabia.
“They’re juggling many roles, being the CEO and the Chief Buying Officer of the house, the CEO of their enterprise, in addition to the normal position of motherhood,” she stated.
The science: defined
Advertising To Ladies is partnering with American international analytics and measurements firm, Nielsen, which has carried out a analysis targeted on the behaviours and preferences of girls within the area.
Insights from Nielsen’s report will probably be shared publicly, for the primary time, through the Advertising To Ladies convention and your complete report shall be launched by the start of March.
A number of the fundamental subjects lined up for dialogue on the day of the convention will concentrate on the expertise of 21st century ladies within the GCC, an in depth up on ladies’s behaviours and personas in Saudi Arabia, a take a look at the digital sphere and the way manufacturers can attain their feminine audiences there and understanding the spending habits of girls, amongst others.
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Supply: Press Launch